Visualising master class at the Edge Hill Advertising course
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Students Win National Advertising Awards
August 21, 2014
Harriet Crawford and Gemma Flanagan are among the winners of the YCN Student Awards. Photograph by TWM.
An incredible nine students from the University of Gloucestershire have received commendations from the YCN Student Awards, which celebrate emerging creative excellence by students around the world.
Entries are based around a series of live creative briefs and commended entrants are awarded at the Autumn Awards Ceremony. Their work will also feature in the YCN Student Annual, 15,000 copies of which are distributed across education and the creative industries. This year has seen more entries than ever.
The live creative briefs for YCN (or You Can Now) 2013-2014 included a diverse range of companies, from Cath Kidston to the Department of Energy and Climate change and Morrisons. Submissions are invited from anyone in full or part-time education, anywhere in the world. A commendation for a student means they have won, and this year has seen the largest ever amount of entries. Frank Holmes, course leader in Advertising at the University of Gloucestershire, said: “We are delighted with this incredible achievement. This is the first time we have ever had so many finalists in this award and it is very well deserved.”
Advertising students Samantha Hampton and Elizabeth Gray submitted an entry for Domino’s Pizza and also LTA. The brief from Domino’s was to ‘reassert their ownership of Tuesdays in the pizza takeaway category’, while the LTA brief was to ‘get more women in the UK playing tennis’. Harriet Crawford and Gemma Flanagan put forward their entry for a brief by the Royal Albert Hall, aiming to ‘raise awareness of the Royal Albert Hall’s charitable status and celebrate the work that they do’.
Amelia Black and Laura Simms submitted an entry for housebuilder Redrow’s brief, which was to ‘dispel myths about careers in the house building industry and attract young talent to Redrow in the process’. Matt Willis and Carragh Gordon for Femfresh, which offers a range of everyday intimate care products, and the company brief was to ‘convince more women to try Femfresh’, while Graphic Design student Amber Lily Fryer’s brief for Bear was to ‘bring the alphabet to life on the back of our cereal packs.’